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Increased Attendance; Upbeat Atmosphere at International Vision Expo West

October 14, 2010

Norwalk, CT (October 14, 2010) – Preliminary unaudited attendance figures for International Vision Expo West, held this past weekend at the Sands Expo and Convention Center in Las Vegas, show a nine percent increase in attendance from 2009. A final complete third-party audit of the show will be available in approximately six weeks.

"The attendance figures from this year's show are above our pre-recession attendance figures from International Vision Expo West 2008," said Tom Loughran, vice president for Reed Exhibitions. "It's a great statement of confidence for the optical industry as a whole that there was such a strong showing last weekend in Las Vegas."

Over 450 exhibitors were present at the show throughout the exhibit hall, the Galleria and The Suites. In addition, a new show floor area was dedicated to the Optical Laboratories Association (OLA), which held its annual meeting in conjunction with the show, offering an expanded audience for exhibitors.

"We had more of just about everything at this year's show," said Tom Loughran, vice president for Reed Exhibitions. "Not only was our attendance up, but we had 70 new exhibitors and 10,000 more net square feet of booth space on the show floor. When you add in that we had over 400 show specials, over 30 industry groups partnering and co-locating with the show and 66 new continuing education courses, it's clear that the opportunities offered at the show are unparalleled."

Attendees agreed, including Heidi Skelley, OD of Anderson Eye Associates in Bay City, MI. "[The] benefits of attending International Vision Expo have definitely been that everything is in one place," she said. "I think that helps when you're trying to figure out what you need to bring back to your office versus trying to look for everybody on your own."

Teka Eyewear, winner of the Vision Choice Award, reported a positive show experience at the end of the weekend. "It is an honor once again to be the recipient of the best new product award," said Tom Kramer, founder and designer for Teka Eyewear. "The show in general has been our best show ever. The mood seemed much better and customers were buying more than just the minimum. The year ahead looks very promising."

"We thank all of the attendees and exhibitors that made this past International Vision Expo West a success," said Loughran. "We look forward to building upon the programs and initiatives we've put in to place to make future shows even better."

Next year, the conference for International Vision Expo West will be held September 21-24, 2011, and the exhibition will be held September 22-24, 2011, at the Sands Expo and Convention Center. International Vision Expo West has show dates confirmed with the Sands Convention Center through 2015 and will continue to hold the event each year in the September each year.

For more information about International Vision Expo West, please visit www.visionexpowest.com.

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International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are tradeonly events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2009, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.