International Vision Expo Public Relations How-To Guide
Get the most out of your tradeshow investment by utilizing public relations to promote your products and drive traffic to your booth. This guide outlines the steps you need to take for effective tradeshow public relations.
Post Your Press Release
International Vision Expo West offers exhibitors a unique opportunity to post press releases to our website for free. Simply log into your Map Your Show Exhibitor Dashboard, choose the PR option from the drop down box and follow the instructions to upload your release. If you have any questions please contact Nadine Wright at nwright@reedexpo.com.
Press Conferences
Exhibitors may choose to hold a press event at their booths or at the International Vision Expo West Press Conference Room.
The Press Conference Room is available to exhibitors for press events during the show at no charge. It is provided to the exhibitor to enhance media exposure and augment the total value of show participation.
Promote your company, booth, products, and more at International Vision Expo through our numerous Exhibitor Press opportunities. Click here for more information on how to schedule a press conference.
Pre-Registered Press List
Reed Exhibitions will create and distribute a list of media that have pre-registered to attend the International Vision Expo West with their name, title, media outlet and contact information. This list should be used to reach out to reporters with information on the unique product(s) you are launching and inviting them to test it out at the show. You should only contact a reporter if you think it is something they'd be interested in covering. If you are interested in obtaining a pre-registered press list please contact Nadine Wright at nwright@reedexpo.com.
Press Kits
Bring your press kits promoting your new products or services to the International Vision Expo West Press Room. This free service is available to all exhibitors. Simply bring your press kits to the press room before the show begins for the media to review your latest products and services.
Show Specials
International Vision Expo West is collecting and showcasing all exhibitor Vision Expo specials and networking events, including events, parties, seminars, gifts with purchase, exhibitor product discounts, free gifts with no purchase necessary, new product launches, contests and more! Show specials are available for attendees to view and print in order to help them plan their time at Vision Expo. Promote your show specials FREE OF CHARGE. Submit your show specials here.